Tips for Improving Trade Show Experiences with Digital Signage

Learn how to effectively set up trade show digital signage for exceptional customer experience — covering software and hardware essentials — in our comprehensive guide.

This will be an exploration into the world of trade show success by using digital signage. Think of this as your friendly guide, here to help you navigate the possibilities and untapped potential that digital signage brings to your trade show experience. 

Let’s dive into the tricks of the trade, best practices, and hottest tips. We’ll explore how this tool can turn heads, tell stories, and leave a lasting mark on your booth visitors. Plus, we’ll show you the tools that you can use to make it a breeze.

Why Use Digital Signage at Trade Shows 

So, why do folks use digital signage at trade shows, you ask? Well, let me break it down. First off, it's all about grabbing attention in the sea of attendees. Your vibrant, eye-catching digital displays instantly draw the eyes of passersby. It's like a magnet for attention.

But that's just the tip of the iceberg. Digital signage is a fantastic way to showcase your brand's personality. Plus, of course, the products. You can use visuals, animations, and videos to tell your story in a way that static banners just can't match. It's like bringing your brand to life right there on the trade show floor.

Moreover, digital signage allows for real-time updates. You can change your messages, promotions, and product highlights on the fly. It is so easy to use with Display NOW's Digital Signage Manager. This is a game-changer for keeping your booth fresh throughout the event.

Plus, let's not forget the eco-friendly aspect. By going digital, you reduce the need for printing materials like brochures and flyers. This is not only cost-effective but also better for the environment.

10 Ideas for Using Digital Signage at Trade Shows

There are no limitations on what ideas you can use for digital display for trade shows. By incorporating these content ideas into your digital signage strategy, you can create a memorable trade show experience. It will resonate with attendees and leave a positive impression.

Remember, the key to a successful trade show ad is to make it engaging, memorable, and aligned with your brand's message and goals. Mix and match these ideas or adapt them to suit your specific industry and target audience. 

1. Welcome and Brand Introduction

Start your trade show experience by extending a warm welcome to attendees. Introduce your brand's story and mission, creating a personal connection with visitors. Share your company's history, achievements, or innovative products to pique curiosity and engagement. One can use PowerPoint or Canva for this.

2. Product Demos 

Engage your audience by offering captivating product demonstrations and highlighting key features. Utilize videos or animations to showcase product functionality, making it easy for visitors to understand and remember what sets your offerings apart. One can make quick video clips, or images, using Canva which will work directly with Display NOW.

3. Promotions and Discounts

Generate buzz by highlighting special trade show offers and discounts with visually appealing graphics. Include QR codes for attendees to directly jump to your website for more information.

4. Infographics and Data Visualizations

Simplify complex information with eye-catching infographics. Present industry trends, statistics, or research findings in a way that is easy for your audience to understand and appreciate. One can create impressive graphs using PowerPoint.

5. Product Showcase

Show off your latest product line on your digital signage screens. Create an enticing visual display that highlights the unique features and benefits of your products. Use high-quality images and catchy headlines to draw attendees in. One can use Canva to create these images.

6. Service Offerings

Use digital signage to inform attendees about the services your company provides. Whether it's consulting, design, or support, make it clear how your services can address their needs. Consider using brief, informative videos to explain complex services in a user-friendly manner. Videos or Images can be created on Canva.

If you're offering services, consider running live service demonstrations on your digital screens. Show attendees how your team can help them overcome challenges or achieve their goals. Highlight success stories and how your services made a difference.

7. Utilize Videos

Bring your brand to life with a captivating video ad. Picture it: a short, engaging video showcasing your product or service in action, accompanied by upbeat music. Share customer testimonials or case studies to build trust. And don't forget to end with a compelling call to action.

8. Limited-Time Offers

Create a sense of urgency with limited-time offers displayed on your digital signage. Use countdown timers and bold visuals to convey that these exclusive deals won't last long. For instance, "Act Now! 24 Hours Left for 20% Off."

9. Customer Success Panels

Create image or video panels featuring satisfied customers who share their success stories with your products or services. Let attendees see firsthand how your offerings have made a difference.

10. Show Comparisons to Leading Store Bought Brand

Comparing your product to a leading store-bought brand can be an effective way to showcase your product's advantages. Using images, with key points, graphs with data, or videos directly showing these products side by side; you can easily show your product in comparison to the store-bought brand.

What Do I Need to Setup Digital Signage?

Setting up digital signage is easy and Display NOW is here to help. First, you will need a screen. It should have an HDMI port, or a Google TV or Amazon Fire TV. If you have a tv that is not a Google TV or Amazon Fire TV, then you will need a Google TV Stick or Amazon Fire Stick. This way you can download the Digital Signage Player App. 

Register with Display NOW, create content using Canva, or PowerPoint, or use images and videos you already have, and put the content on Display NOW's Digital Signage Manager. From there it will connect to the app and begin showing on screen.

Final Thoughts

Remember that there are endless possibilities for creativity and customization. Digital signage can elevate your trade show experience. Don't hesitate to take advantage of tools like PowerPoint, and Canva, with Display NOW's Digital Signage Manager to streamline the process and make your content stand out.

At Display NOW, we're revolutionizing content display with our Digital Signage Manager, designed for effortless ease of use. Whether you want to showcase images, videos, PowerPoint presentations, PDFs, or more, it is so easy to work with. Our Display NOW Manager is remarkably intuitive and user-friendly. Updating screens is as simple as a single click, allowing you to effortlessly refresh content with any media you prefer.

To demonstrate our commitment to making our services accessible, we're offering a 14-day free trial, no strings attached. This ensures that businesses of all sizes can experience the power of our digital signage solution without any initial commitment. Check it out today!


Author - Chris Dukich

Chris Dukich is a visionary problem solver and expert leader who is dedicated to guiding individuals and organizations towards achieving their goals. With a deep understanding of business needs, processes, and cutting-edge technologies, Chris possesses the ability to identify, communicate, and unite all relevant parties in order to transform ambitious ideas into tangible realities. As the driving force behind Display NOW, a user-friendly digital signage platform, Chris empowers small business owners to unlock their full potential by equipping them with the necessary tools to attract, inform, and engage with their audience effortlessly.