Learn the essentials of digital signage marketing strategy to enhance brand visibility and engage your audience effectively. Explore strategies that work!
Forget about static posters or billboards; we're delving into a world of dynamic content, where high-definition videos, captivating images, and more are at the forefront. Digital Signage offers a vibrant and innovative way to stand out from the marketing crowd.
Imagine turning any screen or television into a captivating digital display with just a few clicks. The Display NOW Digital Signage Player app makes it all possible. With the Display NOW Manager, you can effortlessly showcase images, videos, PDFs, PowerPoint presentations, and more, keeping your content fresh and engaging.
It's not just about flashy screens; it's about boosting brand visibility, capturing attention, and telling your brand's story in a way that leaves a lasting impression. In this article, we will cover crafting a strategic plan for creative content creation and measuring success.
Digital Signage
Let's talk about something that's been changing the face of marketing as we know it – digital signage. Digital signage takes the concept of traditional advertising and flips it on its head. Instead of static posters or billboards that passively display information, digital signage is all about dynamic content. We're talking high-definition videos, images, and more.
Catching and holding someone's attention is more challenging than ever. That's where digital signage comes into play, offering a fresh, vibrant way to stand out. It's not just another advertising method. The relevance of digital signage in the marketing landscape continues to soar, marking it as a key player in boosting brand visibility.
Any screen or television can be transformed into a digital display through the Display NOW Digital Signage Player app. This can be easily kept up to date with the Display NOW Manager where one can show images, videos, PDFs, PowerPoint Presentations, and more.
Strategic Implementation
So, you're ready to dive into the world of digital signage? Awesome! But, hold up—before we get too excited about all the cool stuff we can do, let's talk strategy. Because, let's face it, even the flashiest screens won't do much for your brand without a solid plan behind them.
A clear digital signage strategy encompasses well-defined goals, measurable objectives, and thoughtful selection of content and placement. This approach ensures that your digital signage campaign is cohesive, targeted, and capable of achieving your marketing objectives.
Set Goals
It's crucial to start by setting specific goals for what you hope to achieve through your digital signage. This might involve increasing awareness about new products, promoting sales or events, or simply enhancing the customer experience within your space. Clear goals serve as the foundation for your digital signage campaign, guiding every step you take.
Set Measurable Objectives
Once your goals are in place, the next step involves establishing measurable objectives. For instance, if your goal is to enhance product awareness, your objective could be to achieve a 15% increase in inquiries or sales for the promoted products over three months. These objectives allow you to quantify your success and make necessary adjustments to your strategy based on real data.
Content and Placement
Selecting the right content and placement for your digital screens is equally important. Your content should directly appeal to your target audience and align with your overall marketing message. For example, if you're a bookstore promoting a new release, your digital signage could feature reviews, author interviews, or exclusive snippets from the book to pique interest.
Placement is about finding the most effective locations where your digital signs have the highest visibility and impact. If your target audience is college students, placing digital screens in or near cafes, libraries, and student centers can be a strategic choice.
Creative Uses and Benefits
Digital signage isn't just about displaying information; it's a dynamic tool that can dramatically enhance customer engagement, promote your products or services in eye-catching ways, and significantly improve brand recognition.
It offers the flexibility to update content easily, ensuring that your marketing messages remain relevant and timely. Moreover, by providing a more interactive and visually appealing experience, digital signage can significantly enhance customer satisfaction and loyalty. Let's walk through some examples to spark some inspiration.
Retail Stores
Imagine walking into a clothing store where digital screens showcase the latest fashion trends, complete with video footage from fashion shows, styling tips, and current promotions. This not only makes the shopping experience more engaging but also helps customers visualize how to wear the products. It’s a powerful way to promote your merchandise and inspire purchases.
Beyond the interior of stores, digital signage can transform retail windows into dynamic displays that attract passersby. With vibrant visuals and animations, these screens can highlight seasonal promotions, flash sales, or exclusive products, drawing customers in from the street.
Restaurants
In the context of restaurants, digital signage can transform how menus are presented. Instead of static, printed menus, imagine screens that display high-definition images of dishes. This can tantalize taste buds and influence ordering decisions, all while making the menu easier to update and manage.
Travel
Travel agencies can leverage digital signage to transport potential clients to exotic destinations with stunning visuals and compelling videos of tours, accommodations, and testimonials from happy travelers. This immersive approach can significantly boost engagement and conversion rates by vividly showcasing the experiences on offer. These can be used in storefronts to show people walking by or driving past a sunny excursion.
Healthcare Facilities
In hospitals or clinics, digital signage can play a crucial role in enhancing patient experience and communication. Screens can display wait times, health tips, and directional information to help navigate the facility. They can also be used to introduce staff members and services offered, creating a more welcoming and informative environment for patients and visitors.
Corporate Offices
Within a corporate setting, digital signage can boost employee engagement and communication. Screens placed in common areas can highlight company news, celebrate employee achievements, or display key performance indicators. This not only keeps staff informed but also fosters a sense of community and recognition within the workplace.
Educational Institutions
Schools and universities can leverage digital signage to communicate with students and staff effectively. From showcasing upcoming events and deadlines to highlighting student work and achievements, digital screens can enhance campus communication, engagement, and spirit.
Public Transportation
Airports, train stations, and bus terminals can use digital signage to provide real-time updates on arrivals, departures, and delays. Additionally, screens can offer wayfinding information, safety instructions, and even entertainment or news content to improve the passenger experience.
Gyms and Fitness Centers
For gyms, digital signage can be used to display class schedules, fitness tips, nutritional information, and motivational messages. It can also introduce instructors and showcase member success stories, creating a motivational and community-oriented atmosphere.
How to Create and Display Content
When it comes to digital signage, content is king. But how do you go about creating content that catches the eye and communicates your message effectively? Let's break it down by format, covering PowerPoint, Videos, Images, Canva, and PDFs. Each format has its strengths and can be a powerful tool in your digital signage arsenal.
Each of these items can be easily used and updated alongside the Display NOW manager. Creating compelling content for your digital signage involves mixing and matching these formats to keep your displays fresh and engaging. Remember, the goal is to capture and hold your audience's attention, so don't shy away from experimenting with different content types to see what resonates best with your viewers.
PowerPoint
PowerPoint is not just for boardroom presentations; it's also a surprisingly versatile tool for creating digital signage content. Its user-friendly interface allows you to combine text, images, and animations to craft messages that are both informative and engaging.
You can design slides to promote sales, showcase new products, or communicate important information. Once your slides are ready, simply save your presentation then use the Display NOW Manager to to display your content seamlessly on your screens.
Videos
Videos are a dynamic way to grab attention and convey complex messages in an easily digestible format. Whether it's a product demonstration, a behind-the-scenes look at your operations, or a promotional clip, videos can create an immersive experience for your audience.
Creating video content has become more accessible than ever with the availability of high-quality cameras on smartphones and user-friendly editing software. Some examples to look at include CapCut, Premiere PRO, Canva, Pexels, and more. When displaying video content, the Display NOW Manager will work without issue.
Images
High-quality images can make your digital signage pop and effectively communicate your message. Whether it's stunning photographs of your products or eye-catching graphics that highlight special offers, images are a staple in digital signage content. Tools like Adobe Photoshop or Canva can help you edit and enhance your images. When using images, be mindful of resolution and aspect ratio to ensure they look crisp and clear on your digital screens.
Canva
Canva is a game-changer for creating professional-looking digital signage content without the need for a graphic design background. With thousands of templates and an intuitive drag-and-drop interface, Canva makes it easy to create custom designs for your digital signage. From social media posts to promotional posters, and even videos, Canva can handle a wide range of content types. Plus, Canva directly integrates with the Display NOW Manager
PDFs
PDFs are a straightforward format for displaying text-heavy content, like menus, schedules, or informational brochures, on digital signage. While PDFs might not be as visually dynamic as videos or Canva creations, they're a reliable way to ensure text is readable and layouts are preserved on-screen.
Measuring Success and Adjusting Strategy
You've got your digital signage up and running, showcasing all sorts of eye-catching content. But here comes the million-dollar question: Is it working? Understanding the impact of your digital signage campaigns is key to ensuring they're not just flashy screens but effective tools in achieving your marketing objectives. Let's talk about how to measure success and tweak your strategy based on solid data.
Metrics and Feedback
One of the most direct measures of success is an uptick in sales, especially of products or services featured on your digital signage. By comparing sales data from periods before and after the launch of your digital signage campaign, you can gauge its impact. For instance, if a particular product is highlighted on your screens and its sales increase during the campaign period, it’s a good indication that your digital signage is driving conversions.
Never underestimate the power of asking your customers what they think. Simple surveys or feedback forms, either in-store or online, can reveal how customers perceive the content of your digital signage. This direct feedback can inform you about what’s resonating with your audience and what might need tweaking. Questions can range from how informative they found the content to whether the digital signage made them more likely to make a purchase.
If your digital signage includes a call to action that directs customers to visit a website, use a hashtag, or scan a QR code, tracking the resulting digital engagement can offer insights into its effectiveness. For example, an increase in website traffic, social media mentions, or QR code scans following the campaign can indicate that your digital signage is successfully driving customer actions.
Adjusting your strategy based on these metrics is vital. For instance, if certain products featured on your digital signage see a notable increase in sales, it might be worth highlighting similar products in future campaigns. Similarly, if customer feedback points to a preference for certain types of content, use that information to guide your content creation efforts.
Final Thoughts
Display NOW's Digital Signage Manager takes the hassle out of content display. Whether it's an image, video, PowerPoint presentation, PDF, or more, campuses can effortlessly broadcast their message with just a few clicks. This streamlined efficiency ensures consistent communication across all levels and locations, delivering a unified message on every screen.
Our Display NOW Manager is designed with simplicity in mind. It's incredibly intuitive and user-friendly, allowing you to update screens effortlessly with the content of your choice. With just one simple click, your message can reach your audience on all your digital screens.
We offer a 14-day free trial, with no commitment required. This means businesses of all sizes can explore our services without any obligation. So, why wait? Sign up today to enjoy competitive pricing and exceptional customer support. Elevate your digital signage game with Display NOW!
Author - Chris Dukich
Chris Dukich is a visionary problem solver and expert leader who is dedicated to guiding individuals and organizations towards achieving their goals. With a deep understanding of business needs, processes, and cutting-edge technologies, Chris possesses the ability to identify, communicate, and unite all relevant parties in order to transform ambitious ideas into tangible realities. As the driving force behind Display NOW, a user-friendly digital signage platform, Chris empowers small business owners to unlock their full potential by equipping them with the necessary tools to attract, inform, and engage with their audience effortlessly.