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Why doesn’t the Display NOW TV App auto-start on an Amazon Fire TV Stick when the TV powers on?
Unfortunately, Amazon has disabled auto-start functionality for all apps on their latest-generation Fire TV Sticks. As a result, the Display NOW App is unable to auto-launch when the TV is powered on.
If auto-launch is important for your setup, we recommend using an Android TV or Google TV Streamer, as these platforms support auto-start functionality for third-party apps.
You can learn more about the Google TV Streamer here: https://tv.google/products/
Additionally, we’re excited to share that the Display NOW Edge Player, a dedicated digital signage player, is scheduled for release in Q1 2026. This device will support auto-launch even if the app is closed and will automatically start the Display NOW App when your TV is powered on.
To be notified when the Display NOW Edge Player becomes available, please visit: https://displaynow.io/business-edge