Real Estate Digital Signages: Types and Benefits

Learn how to use digital signage in the real estate industry. Share properties, ads, social media posts, and other valuable content with your audience.

The real estate landscape is undergoing a significant transformation, thanks to the integration of technologies like digital signage. This brand new technology can enhance client engagement, offering real-time updates, and elevating the overall client experience.

Digital signage offers a dynamic platform for real estate agencies to showcase property listings, advertisements, and various content forms with unprecedented flexibility and creativity. Our comprehensive guide delves into the detailed process of setting up digital signages, their multifaceted benefits, and the diverse types available. Plus, insightful tips on selecting the perfect hardware to accentuate your real estate business.

Steps to Set Up Digital Signages in Real Estate Agencies

Setting up digital signage involves a strategic approach, from understanding its core purpose to ensuring regular maintenance. Real estate agencies can leverage this technology to augment the visibility of their property listings, enhance client engagement, and, ultimately, boost sales. Each step ensures that the digital signage serves its intended purpose effectively and efficiently.

1. Identifying the Purpose

The first crucial step is pinpointing the main objectives of incorporating digital signage into your real estate agency. Define if the primary purpose is to display properties, advertisements, social media posts, or other types of valuable content. Having a clear goal assists in designing the content and selecting appropriate signage hardware.

2. Choosing the Right Content

Content is king, and this holds true for digital signage. Focus on gathering high-resolution images, compelling videos, and concise information that captivates your audience’s attention. The content should be informative and appealing to effectively showcase the property listings and offers.

3. Selecting the Type of Digital Signage

Real estate agencies can choose from various digital signage options. Assess factors like location, audience, and content to select between outdoor LED displays, indoor digital posters, information kiosks, or window displays. Each type serves a distinct purpose and audience.

4. Installation of Hardware

Proper installation is paramount to ensure optimal visibility and accessibility. Assess the location for traffic flow, lighting, and visibility. Make sure the screens are at eye level and are not obstructed to guarantee that your content reaches the intended audience effectively.

Any smart television can work for this purpose. Recommended is using an Amazon Fire TV or a Google TV, as the software needed will work right out of the box. However, if one uses another screen, it should have an HDMI port available to work with an Amazon Fire Stick or Google TV Stick. 

5. Software Integration

Choose user-friendly software that offers features tailored to your content and audience’s needs. The software should allow easy content updates, scheduling, and management to ensure the displayed information is always current and engaging.

The Display Now Content Management System is easy to use and simple to set up. It does not require hours of software installation. Simply download the app, log in, and you’ll be ready to add content in no time.

6. Content Management

A regular update of content keeps it fresh and engaging. Develop a content schedule and ensure that it is meticulously followed. This consistency not only keeps the audience informed but also entices them to check back regularly for new listings and information.

The user-friendly Display Now Content Management System makes adding any media type to your display easy. It can be video, images, slide deck presentations, PDFs, and much more. The app also easily integrates with thousands of templates on Canva to ensure your presentation looks eye-catching and professional. It also offers cloud-based media storage, so you will have even less to worry about!

7. Maintenance

Routine maintenance ensures that the digital signage operates efficiently and effectively. Schedule regular check-ups to troubleshoot and address any issues related to the display, software, or hardware. This proactive approach mitigates the risk of unexpected breakdowns and ensures uninterrupted service.

While using the Display Now Content Management System, it will be a breeze to quickly update listings and information. This is to ensure the information is always presented in real-time.

A key factor of this Content Management System, in particular, is that it can be used effectively with a team. Through one app, you can add additional locations and team members so that all information is kept smooth and up to date.

Benefits of Using Digital Signages in Real Estate

The integration of digital signage in real estate agencies offers a plethora of benefits that transcend visual appeal. These innovative tools enhance engagement, provide real-time updates, and bolster the agency’s brand. The cost-efficiency, environmental friendliness, and analytical insights further accentuate their necessity in the contemporary real estate landscape.

1. Enhanced Engagement

Digital signage captivates audiences with dynamic, colorful, and interactive content. Potential buyers and renters are more likely to engage with visually appealing and informative displays, leading to increased foot traffic and inquiries. According to studies, presentations employing visual aids are 43% more persuasive. 

2. Real-Time Updates

Keeping content current is a breeze with digital signage. Property listings, prices, and statuses can be updated in real-time, ensuring that clients can always access the most up-to-date information. This immediacy enhances the client’s experience and trust in the agency.

3. Cost-Efficient

Digital signage significantly reduces the dependency on printed materials, cutting down costs associated with printing, distribution, and waste. Financial resources saved can be redirected to enhance other aspects of the business, promoting growth and expansion.

4. Brand Building

Digital signage is an effective method of raising brand awareness because of its adaptability in terms of both content and design. Consistently displaying professionally curated content amplifies the agency’s reputation, attracting more prospective clients.

Moreover, a staggering 68% of US customers believe that the quality of a business’s signage directly reflects the quality of its products and services. or real estate agencies, this translates to an enhanced reputation and increased client trust. Incorporating digital signage is a strategic move that can boost brand awareness by 47.7% and places the agency at the forefront of the competitive market landscape.

5. Increased Sales

Eye-catching and informative displays pique the interest of potential buyers and renters, leading to increased inquiries and transactions. Digital signage serves as a silent salesperson, working around the clock to showcase properties and attract clientele.

6. Environmentally Friendly

Transitioning from traditional to digital signage reduces paper waste, contributing to eco-friendly business practices. Agencies can showcase their commitment to sustainability, appealing to environmentally conscious clients.

7. Customizable Content

With digital signage, adapting the content to cater to specific audiences or occasions is effortless. Agencies have the flexibility to tailor content, promoting special offers, featured listings, and client testimonials effectively.

8. Analytical Insights

Digital signage equipped with analytics provides valuable data on viewer engagement and content effectiveness. Real estate agencies can leverage these insights to refine content strategies, optimize engagement, and enhance the overall client experience.

Types of Digital Signage for Real Estate

Each type of digital signage offers unique advantages for real estate agencies. Outdoor LED displays reach a vast audience, while indoor digital posters and video walls provide detailed and immersive content to clients inside the office. Window displays bridge the gap, enticing clients to explore further. Selecting the appropriate type requires consideration of factors like location, target audience, content type, and the agency’s objectives to ensure effective communication and maximized engagement.

Here are a few types to consider:

1. Outdoor LED Displays

These displays are often large and bright, designed to catch the eye of passersby. Outdoor LED displays are excellent for showcasing properties available for sale or rent with high-resolution images and videos. They are built to withstand various weather conditions, ensuring durability and visibility even under bright sunlight or heavy rain. Real estate agencies can use these to reach a broader audience, including pedestrians and motorists.

2. Indoor Digital Posters

Indoor digital posters offer a versatile way to display property listings, promotional content, or informational materials within the premises of the real estate office. They can be mounted on walls or placed on stands, offering flexibility in presentation. The ability to easily update content ensures that clients are always presented with the latest property options and information.

3. Window Displays

Maximizing the use of window spaces, these digital displays offer visibility to pedestrians walking by the agency. Window displays are particularly effective for showcasing eye-catching content that entices potential clients to step inside the office for more information. Night-time illumination features ensure that these displays continue to attract attention even after office hours.

These are effective in grabbing attention and can be used inside the agency to provide an immersive experience for clients. High-resolution images, detailed property walkthroughs, and virtual tours can be displayed 

Choosing the Perfect Digital Signage Hardware

Selecting the ideal digital signage hardware necessitates a comprehensive evaluation of various factors. Real estate agencies should prioritize clarity, durability, integration capabilities, and energy efficiency while adhering to budget constraints. 

These are the main things you should consider when choosing hardware for your digital signage:

1. Screen Size and Resolution

The optimal screen size and resolution depend on the viewing distance and content complexity. Evaluate the space where the signage will be installed and consider the audience's position to ensure a clear and vibrant content display. High-resolution screens are paramount for displaying detailed images and text to ensure clarity and readability.

2. Durability

Durability is a pivotal factor, especially for signages positioned outdoors. Look for hardware that is robust and can withstand varying weather conditions. Ensure the signage is resistant to elements like rain, dust, and extreme temperatures to maintain optimal functionality and longevity.

3. Integration Capabilities

Opt for digital signage hardware that seamlessly integrates diverse content management systems. This ensures ease in updating and managing content. Compatibility with various media formats and connectivity options enhances content diversity and presentation flexibility.

Amazon Fire TVs and Google TVs are recommended as they work seamlessly with the Display Now Content Management System. They have a wide variety of screen sizes and resolutions so you will always be able to find the perfect fit at any price. If you would like to use a different screen, that’s okay, as long as it has an HDMI port so that an Amazon Fire Stick or Google TV Stick can be utilized.

Final Thoughts

Clearly, this technological tool is no longer a luxury but a necessity. It encompasses the efficiency, engagement, and innovative approach required to thrive in the competitive real estate market. The interactive, vibrant, and dynamic nature of digital signage provides an unparalleled platform to communicate, engage, and resonate with potential clients. Every real estate agency aiming for growth, visibility, and enhanced customer experience should consider this powerful tool integral to their communication strategy.

Display Now stands out in this industry, guiding real estate agencies into the bright future of interactive and engaging client communication. Our tailored solutions are designed to cater to the unique needs of every client, backed by a team committed to providing exceptional support. With a risk-free 14-day trial, businesses can explore, experience, and evaluate the tangible impacts of integrating digital signage into their process, today.


Author - Chris Dukich

Chris Dukich is a visionary problem solver and expert leader who is dedicated to guiding individuals and organizations towards achieving their goals. With a deep understanding of business needs, processes, and cutting-edge technologies, Chris possess the ability to identify, communicate, and unite all relevant parties in order to transform ambitious ideas into tangible realities. As the driving force behind Display NOW, a user-friendly digital signage platform, Chris empowers small business owners to unlock their full potential by equipping them with the necessary tools to attract, inform, and engage with their audience effortlessly.