What is Digital Signage? Comprehensive Definition + Examples

Digital signage refers to electronic displays used to convey information. Learn more about digital signage and how this modern solution can benefit your business.

Discovering the world of digital signage reveals a realm of dynamic communication and engaging experiences. With the ability to convey information, advertisements, messages, and more to a specific audience, digital signage leverages LCD, LED, or projection displays in diverse settings, from retail stores to corporate offices. 

Unlike traditional static signs, digital displays offer interactive and real-time capabilities. They present a range of content formats, from text and images to videos, animations, and much more. The uses are extensive – from advertisements to emergency communication, product showcases to event details. Join us as we explore the comprehensive definition and myriad examples of digital signage's transformative potential.

What Does Digital Signage Mean?

Digital signage refers to a form of electronic display that is used to convey information, advertisements, messages, or other content to a targeted audience. It's a technology that utilizes digital screens, such as LCD, LED, or projection displays, to display multimedia content in various locations like retail stores, airports, restaurants, corporate offices, public transportation, and more.

Unlike traditional static signs and billboards, digital signage offers dynamic and interactive capabilities. Content can be updated and changed remotely, allowing for real-time updates, promotions, and information dissemination. The content displayed on digital signage can include a variety of formats, such as text, images, videos, animations, live feeds, and even interactive elements like touch screens.

Digital signage is used for a range of purposes, including advertising, brand promotion, information dissemination, entertainment, wayfinding (directional guidance), employee communication, and more. Its flexibility and ability to capture attention through dynamic content make it a popular choice for businesses and organizations looking to engage and communicate with their target audience in modern and visually appealing ways.

The Numbers on Digital Signage

According to experts, digital signage enhances displays, making them 43% more persuasive compared to those without. In the US, 68% of customer signage reflects the business's quality and products. Brand awareness sees a 47.7% boost through digital signage, while 19% of viewers in retail settings make unplanned purchases due to digital promotions. In restaurants, this number jumps to a significant 80%. 

How to Utilize Digital Signage

Below is a brief list of several uses of digital signage. This is not a comprehensive list, only presenting a few ideas on how these screens can be utilized in different businesses and locations!


Using digital signage as a directory involves creating visually appealing templates and uploading maps, directories, and interactive buttons onto LCD or LED displays strategically placed in a facility. With the aid of digital signage software, content can be easily managed, updated in real-time, and scheduled for different periods. 

This dynamic solution offers users an interactive way to navigate through locations, while also reflecting any layout changes promptly and providing a modern, efficient, and engaging navigation experience.


Utilizing digital signage as a wayfinder involves installing dynamic displays in key areas of a venue or space. These displays, often equipped with interactive touchscreens, provide users with real-time navigation assistance. Through intuitive interfaces, users can input their destinations or select points of interest, receiving step-by-step directions highlighted on maps or visual guides. 

Digital signage software enables easy content management, facilitating quick updates to reflect changes in paths or locations. This approach enhances user experiences by offering dynamic and user-friendly navigation tools, making it particularly valuable for complex environments like malls, airports, or large public venues.


Digital signage for emergencies involves incorporating digital displays into emergency communication strategies. These displays are strategically placed throughout a facility and can quickly convey critical information during emergencies. 

Using specialized software, emergency messages, instructions, evacuation routes, and safety protocols can be broadcasted in real-time to inform and guide people to safety. This dynamic approach enhances the visibility and effectiveness of emergency communication, ensuring that important information is communicated rapidly and comprehensively to a large audience. It also enables authorities to adapt messages as situations evolve, contributing to improved safety and response measures.


Digital signage for showcasing products involves utilizing digital displays to present products in an engaging and visually appealing manner. Businesses can create dynamic content that includes high-quality images, videos, and product details. 

By strategically placing these displays in retail spaces, showrooms, or trade show booths, companies can effectively capture customers' attention and convey product features, benefits, and pricing. The content can be updated easily to reflect new arrivals or promotions, enabling businesses to keep their product displays fresh and aligned with their marketing strategies. This approach enhances the shopping experience, boosts brand awareness, and influences purchasing decisions through impactful visual presentations.


Digital signage for advertising involves utilizing digital displays to showcase promotional content and advertisements to a targeted audience. Businesses and advertisers can create eye-catching visuals, videos, and animations that highlight products, services, or special offers. These displays can be strategically placed in high-traffic areas such as retail stores, transit stations, waiting rooms, and public spaces. 

Digital signage software allows for easy scheduling and management of content, ensuring that the right advertisements are shown at the right times. This dynamic approach increases the visibility and impact of advertisements, allowing advertisers to reach their audience effectively and convey their messages in a captivating and engaging manner.

News, Weather, and Sports

Digital signage for displaying news, weather, and sports involves using digital screens to provide up-to-date and relevant information to viewers. By integrating feeds from news sources, weather services, and sports networks, businesses and organizations can create dynamic displays that show real-time updates on current events, local weather conditions, and sports scores. 

These displays can be placed in public spaces like lobbies, waiting rooms, and cafeterias, keeping visitors informed and engaged. Using digital signage software, content can be easily curated and scheduled to provide timely information, enhancing the viewer experience and providing valuable insights into ongoing events and activities.

Which Types of Businesses Can Benefit from Using Digital Signage?

There are numerous businesses that can effectively utilize some form of digital signage. Below is a list of various industries that can benefit from having digital signage in their lobby, store, front, or elsewhere.


Restaurants can effectively utilize digital signage to enhance the dining experience. By installing digital displays throughout the establishment, they can showcase menus, daily specials, promotions, and high-quality images of dishes. Interactive displays can allow customers to place orders, customize their meals, and even provide feedback. Digital signage can also serve as an entertainment platform, displaying engaging content such as videos, trivia, or social media feeds. 

This technology enables easy updates to reflect changing menus or events, and can also be used for queue management or waitlist notifications. Overall, digital signage in restaurants creates a modern and engaging atmosphere, streamlines operations, and provides customers with relevant information and entertainment.

Clothing Stores

Clothing stores can utilize digital signage to enhance their retail environment and engage customers. By placing digital displays strategically around the store, they can showcase the latest fashion trends, outfit inspirations, and promotional campaigns using dynamic visuals and videos. These displays can also provide information about fabrics, care instructions, and styling tips. Interactive screens can enable customers to virtually try on different outfits or access detailed product information. 

Additionally, digital signage can facilitate in-store events, highlight customer reviews, and encourage social media interaction. The content on these displays can be updated quickly to align with changing inventory or seasonal promotions, creating a dynamic and visually appealing shopping experience that captures customers' attention and drives sales.


Schools and universities can effectively utilize digital signage to enhance communication and engagement on campus. By placing digital displays in key locations such as entrances, common areas, and hallways, educational institutions can share important announcements, event schedules, campus maps, and emergency information. 

These displays can also showcase student achievements, and campus news, and highlight upcoming lectures or workshops. Interactive displays can provide wayfinding assistance for visitors and students, helping them navigate large campuses. Additionally, digital signage can be integrated with social media feeds, weather updates, and transportation information. By using digital signage software, schools, and universities can easily manage and update content in real-time, ensuring that students, staff, and visitors are well-informed and engaged with campus activities and information.


Businesses with lobbies, like dental clinics or banks, can effectively utilize digital signage to enhance the customer experience and provide relevant information. By installing digital displays in their lobbies, they can showcase appointment schedules, wait times, service offerings, and important announcements. 

These displays can also educate clients about various procedures, financial services, and preventive care tips. Interactive screens can allow clients to fill out forms or provide feedback, streamlining processes. Moreover, digital signage can create a soothing atmosphere with calming visuals or informative content. With the flexibility to update content in real-time, these businesses can keep clients informed, engaged, and entertained while they wait, creating a positive and informative impression.


Hotels can effectively utilize digital signage to improve guest experiences and streamline operations. By placing digital displays at check-in areas and throughout the hotel, they can provide information about room availability, amenities, dining options, and local attractions. Interactive displays can allow guests to explore room features, make reservations for restaurants or spa services, and access maps for nearby points of interest. 

Digital signage can also serve as event boards, showcasing conference schedules, meeting details, and entertainment options. Real-time updates can inform guests about weather conditions, transportation options, and special offers. The dynamic and visually appealing nature of digital signage enhances the hotel's branding, provides valuable information to guests, and contributes to a more seamless and enjoyable stay.

Event Centers

Event centers can effectively utilize digital signage to enhance the attendee experience and provide essential event information. By placing digital displays at key locations such as entrances, registration areas, and throughout the venue, they can display event schedules, speaker bios, session details, and interactive maps. 

These displays can also showcase sponsor advertisements, promotions, and social media feeds to engage attendees and promote networking. Interactive screens can facilitate self-check-in and provide real-time updates on room assignments or workshop changes. Furthermore, digital signage can be integrated with wayfinding features to help attendees navigate large event spaces. With the ability to update content in real-time, event centers can provide up-to-the-minute information, streamline event logistics, and create a memorable and engaging event experience.

What Kind of Displays Can Be Used as Digital Signage?

A wise choice for a digital signage display is any smart TV equipped with an HDMI port. Utilizing your existing digital TV is a great option. For those with Google TV or Amazon Fire TV, our Digital Signage Player can be seamlessly integrated. 

If your display doesn't feature Google TV or Amazon Fire TV, don’t worry! One can use a Google TV Stick or Amazon Fire Stick, either are available for under $50, any HDMI-enabled display can access the Display NOW App. This application serves as a centralized hub for managing multiple digital displays, making it easy to control your signage content effectively.

Final Thoughts

When it comes to digital display, where smooth communication and engaging experiences matter, digital signage is a powerful tool. It keeps attendees informed, helps them navigate, fosters sponsorships, and reduces environmental impact. 

Enter Display NOW – a blend of top-notch quality and affordability. Our plans are super affordable, making it feasible for businesses of all sizes. Our dedicated team tailors service to your needs, whether you're a startup or a corporation with multiple screens. Your satisfaction is our priority, and we're here to help whenever you need it. 

Join our 14-day free trial to explore the features and benefits. Experience the potential of digital displays for your business – sign up today!


Author - Chris Dukich

Chris Dukich is a visionary problem solver and expert leader who is dedicated to guiding individuals and organizations towards achieving their goals. With a deep understanding of business needs, processes, and cutting-edge technologies, Chris possess the ability to identify, communicate, and unite all relevant parties in order to transform ambitious ideas into tangible realities. As the driving force behind Display NOW, a user-friendly digital signage platform, Chris empowers small business owners to unlock their full potential by equipping them with the necessary tools to attract, inform, and engage with their audience effortlessly.